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As design strategists for Luminéve’s premium positioning in the Indian market, our role was to help the brand penetrate into the market both online and offline through creative solutions.
Nykaaland 2025 worked as the means to launch the brand with Princess Moody – who served as the main protagonist for the brand aligned with it’s core proposition i.e. good sleep = good skin.
From social media content to influencer strategy, our task entailed seeping in the brand into the minds of consumers through compelling content strategies, innovative PR boxes and storytelling.
