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From vernacular integrations, understanding user behaviour and including digital best practices, we made it our task to give this payment platform a young, cool yet contemporary vibe,[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”10815″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”10807″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”The new BLRPay wordmark is the foundational element of the identity, set in the airport’s main brand font Gotham, embodying the brand attributes of boldness, confidence and clarity.” font_container=”tag:h4|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css=”.vc_custom_1780386973866{padding-top: 50px !important;}”][vc_empty_space][vc_single_image image=”10810″ img_size=”full”][/vc_column][/vc_row][vc_row css=”.vc_custom_1697177816735{padding-top: 50px !important;padding-right: 0px !important;padding-bottom: 50px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1697177881252{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_custom_heading text=”Each screen was crafted to align with key user journeys, ensuring that navigation feels intuitive and actions are easy to complete. From layout and hierarchy to visual elements and interactions, every detail was considered to create a seamless and engaging experience for passengers.” font_container=”tag:h4|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css=”.vc_custom_1780386502518{padding-top: 50px !important;}”][vc_custom_heading text=”The design system encompasses a streamlined colour palette, and a motion language based on everyday payment behaviours like tapping, flipping and swiping.” font_container=”tag:h4|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css=”.vc_custom_1780386577645{padding-top: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”10804″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image image=”10805″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10808″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10811″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10803″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10826″ img_size=”full” css_animation=”left-to-right”][vc_single_image image=”10827″ img_size=”full” css_animation=”left-to-right”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

This project demonstrated our expertise in creating a cohesive and simplified brand experience deeply rooted in consumer behaviour. By developing a design language and extending it across all touchpoints, we successfully delivered an identity that sits within the airport’s identity eco-system.

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