[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1697184301628{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column][vc_single_image image=”4052″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_separator border_width=”2″ el_width=”20″ css_animation=”slideInUp”][/vc_column][/vc_row][vc_row css=”.vc_custom_1697181641899{padding-top: 0px !important;padding-right: 20px !important;padding-bottom: 80px !important;padding-left: 20px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1697181488274{margin-right: 50px !important;}”][vc_row_inner css=”.vc_custom_1697183785559{margin-right: 20px !important;margin-bottom: 20px !important;}”][vc_column_inner css=”.vc_custom_1697181546350{padding-left: 15px !important;background-color: #f4f4f4 !important;}”][vc_column_text]

Services

Re-Branding
Visual Language
Illustration
Web
Collaterals
Packaging

Year

2024

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1697177022662{padding-left: 0px !important;}”][vc_custom_heading text=”Launch of Color Cupid” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]A New Cosmetics Line by Wow Skin Science India[/vc_column_text][vc_column_text css=”.vc_custom_1719827317408{padding-right: 50px !important;}”]

After months of creative collaboration with the team at Wow Skin Science India, we are thrilled to unveil ColorCupid, a range of cosmetics crafted for the fearless, confident, and expressive Gen Z. This brand epitomizes freedom and self expression, resonating with the vibrant and dynamic spirit of today’s youth.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4047″ img_size=”full”][/vc_column][/vc_row][vc_row css=”.vc_custom_1697177816735{padding-top: 50px !important;padding-right: 0px !important;padding-bottom: 50px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1697177881252{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_custom_heading text=”Our Role for Branding & Packaging” font_container=”tag:h3|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css=”.vc_custom_1719831074638{padding-top: 50px !important;}”][vc_custom_heading text=”Our mission was to create a brand identity that reflects the essence of Gen Z. We meticulously crafted every element, from bold graphics to striking contrasts of red, white, and black. The dual-purpose product strategy was seamlessly integrated into the packaging design, ensuring it meets the diverse needs of the modern consumer.” font_container=”tag:h4|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css=”.vc_custom_1719831134805{padding-top: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”4073″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image image=”4053″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4050″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text]Illustrations

Each product pack features illustrations of two girls, symbolizing duality and versatility. These illustrations were thoughtfully designed to mirror theĀ  multipurpose nature of the products, catering to the various needs and preferences of today’s young audience.[/vc_column_text][vc_single_image image=”4054″ img_size=”full”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1697094540263{padding-top: 5% !important;}”][vc_column_text]The Tagline

“Love every shade of me” is the inspiringĀ  tagline of ColorCupid. It captures the mindset of today’s Gen Z, who are confident in their skin and unafraid to express themselves. This tagline reflects the brand’s commitment to celebrating individuality and self-expression.[/vc_column_text][vc_single_image image=”4055″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”We are thrilled with the outcome of our efforts. The launch of ColorCupid marks a significant milestone in the cosmetics industry, offering products that not only meet the aesthetic needs of Gen Z
but also resonate with their values and lifestyle. We can’t wait for
you to experience the magic of ColorCupid’s cosmetics” font_container=”tag:h3|text_align:center|line_height:1.6em” use_theme_fonts=”yes” css_animation=”left-to-right” css=”.vc_custom_1719829081647{padding-top: 20px !important;padding-bottom: 50px !important;}”][vc_single_image image=”4051″ img_size=”full” css_animation=”left-to-right”][/vc_column][/vc_row][vc_row][vc_column]

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The successful launch of ColorCupid is a testament to the power of creative collaboration and understanding the pulse of the target audience. We are proud to have played a pivotal role in bringing this vision to life and look forward to seeing ColorCupid become a beloved brand among Gen Z.

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