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Transforming MG Select India’s vehicle handover into a refined, sensorial gifting experience celebrating intentional luxury and lifestyle.
How do you turn a vehicle handover into a memory customers take home? With this brief in hand, for MG Select India, we crafted a gifting experience that moved beyond the conventional. We partnered with thoughtful brands like Nicobar and Sancha Tea Boutique to curate a sensorial, elevated moment that reflects the lifestyle and discernment of the MG Select customer.
Because true luxury isn’t about excess. It’s about intention and experiences like these remind us that design doesn’t end at the product — it lives in the customer journey from point A to B.
